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The Forecast Desk

Part 3: Communication: Talking to People

Communication: Talking to People

Part 3, slide 1: MY MET JOB · FREE COURSE - The Forecast Desk

Part 3, slide 2: COMMUNICATING RISKS - Your Job Is Not to Change Minds

Part 3, slide 3: COMMUNICATING RISKS - Building Trust: Aviation

Part 3, slide 4: COMMUNICATING RISKS · EXAMPLES - Santa Ana Winds

Part 3, slide 5: COMMUNICATING RISKS · EXAMPLES - Making Trust Pay Off

Part 3, slide 6: LEARNING ABOUT YOUR AUDIENCE - Consider Every Customer an Audience

Part 3, slide 7: THE MESSAGE - K.I.S.S.

Part 3, slide 8: THE MESSAGE - No Jargon

Part 3, slide 9: THE MESSAGE - Actionable Insights

Part 3, slide 10: HOSTILITY - When the Forecast Is Wrong

Part 3, slide 11: HOSTILITY - Dealing with Anger

Part 3, slide 12: PART 3 - Takeaways

Part 3, slide 13: NEXT STEP - Keep Going

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Key takeaways

Convey the risks

Don't try to change their minds.

Know your audience

Rapport builds trust. Trust saves you when you bust.

Keep it simple

Only say what gets your client to act.

Drop the jargon

It's for meteorologists, not customers.

Be actionable

Give insights they can decide on.

Handle hostility

Listen. Acknowledge. Explain. Fix.

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